second punt return touchdown of the season.Leon Halip/Getty I

RIO DE JANEIRO -- While the mens basketball teams first order of business is to win the gold medal at the Rio Games there will be some other basketball business taking place on the court.Shoe business, and it can get personal.Michael Jordan is the shining example of how on-court moments can take on another life through sneakers in this global multi-billion dollar industry. Kevin Durant, Kyrie Irving and other members of the United States Olympic mens basketball team could have a similar opportunity in Rio. In an ideal world for players and shoe companies there will be a memorable golden moment that goes viral -- leading to an `it must be the shoes phenomenon.Nike is the official apparel provider for the team, but Jordan Brand, Adidas and other companies know the Olympics provide a unique chance to build a legacy around their product. And while it wasnt obvious in a Nike promotional photo of the team, Harrison Barnes and Kyle Lowry are sponsored by Adidas; Klay Thompson by ANTA -- and all are allowed to wear their non-Nike footwear during the games.The one thing thats a little bit different between a lot of the Olympic models versus a new signature shoe for an athlete like Kevin Durant or LeBron James, is a lot of the Olympic stuff ties back into the history thats happened previously, said Brandon Edler, Finish Line content manager and creative strategist. Nostalgia is still one of the best forms of marketing and retro stuff continues to be a very strong product point for a lot of these brands. Its a fine balance between that and anything thats new thats being unveiled around the Olympics.Theres a good opportunity for somebody like Carmelo Anthony to go out there and drop 44 in an Olympic game and that being an iconic moment. Something like Vince Carter dunking over a 7-foot guy in the Nike Shox. That made Nike Shox one of the biggest shoes after that happened.Carter had fans around the world on their feet with his dunk over 7-foot-2 Frenchman Frederic Weis in the 2000 Olympics.Many sneaker enthusiasts associate the Jordan 3 with Jordan winning the 1988 dunk contest. The red and black Jordan 12 was nicknamed the Flu Games after Jordan scored 38 points in Game 5 of the 1997 NBA Finals despite an illness. Michael Johnsons gold shoes are still talked about from when he broke the 200 and 400 meter world records at the 1996 Olympics.Much of this years Nike Olympic products have been planned for 24 months, according to Nike Basketball color lead Eugene Rogers.Durants latest signature shoe, the KD 9, first released in late June in a grey colorway, but the red, white and blue version is what Durant has worn during the Olympic exhibition games.We kind of knew Kevin Durant would be the guy who would almost be the leader, said Nike Basketball senior design director Leo Chang, who worked on the KD 9, Kyrie 2 and Hyperdunk 2016. It was kind of his time to shine and we wanted that moment to be great for him.Durant certainly isnt the only player rocking new kicks. Anthony and Jimmy Butler debuted the Jordan 31 in the team picture two weeks ago. Paul George has been wearing the Nike Hyperdunk 2016 Flyknit. Kyrie Lowry is wearing Adidas summer release of the Crazylight 2016.I think everybodys going to be watching us, so for the brand its very important, Butler said, with me and (Carmelo) being here and both wearing the shoe, I think everyone gets to see what it looks like, how it performs and hopefully it makes us play to the top of our game.Each company benefits from a global audience that dwarfs the NBA Finals, Super Bowl or World Series, but each also hopes for an iconic moment that builds a storyline that lasts decades.You always kind of have to anticipate a moment of greatness like that, Chang said. That means the best execution of the product out on the floor at that time so when that moment is remembered, people remember the product as well.The marketing opportunities have gone beyond what the athletes wear at the Olympics. Sneaker companies have re-released several models from the past with Olympic-inspired colors or other attachments.Edler said the hype and patriotism surrounding the Olympics always drives consumers to the stores and people in the United States are drawn to red, white and blue colorways.Companies arent just putting out special editions to coincide with the Olympics, but also giving planned product an Olympic theme. James, Kobe Bryant and Steph Curry have had red, white and blue versions of their signature line this summer -- and none are playing in Rio.Nike has been releasing the Nike Air Prestos during the last year, so thats going to be a shoe thats Olympified, said Corey Bullough, owner of Fice Gallery and Boutique in Salt Lake City. Same thing with the (Nike Air More) Uptempo, thats a shoe they decided to bring back six months ago. ... They tend to stick to their formula for the year.This year players and shoe companies are hoping the formula includes a memorable golden moment at the Rio Games.Wholesale Nike React Canada . The injury bothered Bledsoe in the Suns victory over the Clippers on Monday and he sat out the teams home loss to Memphis on Thursday night. Cheap Nike React Canada Online . The nimble-footed quarterback got his wish, dashing through the snow and a weary defence all the way into the NCAA record book. http://www.nikereactsalecanada.com/ . Siddikur, whose previous win on the circuit came in Brunei three years ago, finished his bogey-free round with a birdie on the 18th for a total of 17-under 199. Indias Shiv Chowrasia, who has finished runner-up in this tournament twice, was in second place after a 66. Discount Nike React Canada . Traditional contenders Brazil, Greece and Turkey drew the other three spots to complete the 24-team field for this summers tournament in Spain, basketball governing body FIBA announced Saturday at its meeting in Barcelona. Wholesale Nike React Canada Free Shipping . Robredo, ranked No. 16, bounced back from an upset loss to Leonardo Mayer in the second round of the Royal Guard Open in Chile last week to down Carreno Busta in 1 hour, 25 minutes. On a day filled mostly with qualifying matches, fifth-seeded Marcel Granollers of Spain also entered the second with a 7-5, 3-6, 6-2 win over Aljaz Bedene of Slovenia, while Guido Pella of Argentina defeated Guillermo Garcia-Lopez of Spain 7-6 (6), 6-4 to advance..Doug BaldwinEagles vs. Seahawks ? Role reversal for a historic touchdownThe situation: First-and-10 from the Philadelphia 15-yard line, with the Seahawks leading 16-7 and 7:31 left in the third quarter of a game that is still competitive. The play: Doug Baldwin lines up tight left to the formation. After the ball is snapped, he runs behind Russell Wilson, who laterals the ball to him. Baldwin pretends hes running to his right before winding up and launching a pass back to Wilson down the left sideline for a touchdown. Its 23-7 now with the Seahawks in full control.AP Photo/Stephen Brashear.Mike NugentBengals vs. Bills ? Getting kicked while youre downThe situation: Moments after touchdowns across the league, kickers line up at the 15-yard line for what used to be gimme points. The play: The NFL wanted to inject a little drama into what used to be a sure thing when the extra-point kicks were moved from the 2-yard line to the 15. Consider it mission accomplished, especially after Sundays record 12 PAT misses, including two from the Giants Robbie Gould and the Bengals Mike Nugent, who had missed only six in his 12-season career coming into the game. Kickers missed eight PATs in the early games, with four more coming during the late games. Listen to Nugent explain what went wrong.AP Photo/Gary Landers.Dez BryantRavens vs. Cowboys ? Drags defender in for the scoreThe situation: Facing second-and-8 from the Ravens 13-yard line, the Cowboys cling to a 17-10 lead in the fourth quarter. The play: Dak Prescott slings a quick pass to Dez Bryant, who makes the grab at the 4-yard line and drags rookie cornerback Tavon Young into the end zone for his second touchdown of the day and first multi-touchdown game since 2014.Tom Pennington/Getty Images.Jarvis LandryDolphins vs. Rams ? Touchdown takes team effortThe situation: Second-and-9 from the Rams 10-yard line with the Dolphins down 10-0 with 4:13 left in the game. The play: Ryan Tannehill completes a pass to Jarvis Landry at the 5-yard line. Landry hits a wall of three Rams defenders, but his Dolphins teammates rush to the pile and use their momentum to carry him into the end zone and set up Miamis comeback victory.Sean M. Haffey/Getty Images.Tom BradyPatriots vs. 49ers ? Eludes defenders to complete a touchdown passThe situation: On third-and-8 from the New England 44, the Patriots look for a chance to extend their drive with 10 minutes left in the game. The play: Tom Brady showcases his deceptive speed to shake off linebacker Ahmad Brooks just long enough to complete a pass to Malcolm Mitchell, who carries it the rest of the way for a 56-yard touchdown, while Brady is hit from behind.dddddddddddd It is the second time in the quarter that Brady manages to escape pressure and complete a pass for a touchdown. Ezra Shaw/Getty Images.Cordarrelle PattersonCardinals vs. Vikings ? A one-man raceThe situation: The opening kickoff of the second half, with the Vikings ahead of the Cardinals 20-17. The play: Cordarrelle Patterson takes a kickoff 4 yards deep in the end zone, heads to the left side of the Vikings formation and surges through a gaping hole for a 104-yard touchdown that puts the Vikings up by 10 points.AP Photo/Andy Clayton-King.Xavier RhodesCardinals vs. Vikings ? 100-yard interception returnThe situation: Third-and-goal from the Minnesota 9-yard line, with the Vikings leading 13-10 with 3:32 left in the second quarter. The play: Xavier Rhodes is in zone coverage in the end zone, and Carson Palmer throws late to John Brown after Captain Munnerlyn jams him at the line of scrimmage. Rhodes intercepts the pass and takes it 100 yards for a touchdown -- the longest score off an interception return in Vikings history.AP Photo/Andy Clayton-King.Andre RobertsJaguars vs. Lions ? Makes them miss all the way to the houseThe situation: Fourth-and-8 from the Jacksonville 8-yard line, with the Jaguars up 3-0 with 11:31 left in the first half. The play: Lions returner Andre Roberts receives a Brad Nortman punt at the Detroit 45-yard line, immediately makes two defenders miss and cuts upfield. He has good blocking on the play and a potential path to the end zone. He slows down so Don Carey can block Jacksonvilles Arrelious Benn, which gives Roberts coverage to get to the end zone for his second punt return touchdown of the season.Leon Halip/Getty Images.Chris ConteBuccaneers vs. Chiefs ? Interception in the end zoneThe situation: Trailing 12-10 with 12:20 remaining in the game, the Chiefs have the ball at the Bucs 6-yard line. The play: Chris Conte, who had a pick-six against the Bears, steps in front of Chris Conley for an interception and races 53 yards before being forced out of bounds. It is the first interception tossed by Alex Smith on a pass thrown into the end zone since Week 13 of 2013 against the Broncos. He attempted 38 passes into the end zone between that game and Sunday. The interception sets up a nine-play, 52-yard drive capped by a 3-yard TD pass from Jameis Winston to Alan Cross, which proves to be the winning score.AP Photo/Charlie Riedel ' ' '