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NEW YORK -- Its good to be Hilary Swank. And not just because that would make you a two-time Oscar winner for best actress.Swank -- or her assistant -- can pick up the phone and tell the USTA that she wants to spend finals weekend at the US Open. She can even specify that shes willing to dress well and sit in the Presidents suite on Sunday for the mens final. On Saturday, though, she wants to go more casual, so shed rather be placed somewhere else. Say, the Emirates suite.The USTA is happy to accommodate Swank in exactly that way this year. Swank is an A-lister with a great image. Not every celebrity has her degree of clout, but you can be sure that those whose faces you routinely see flashed up on the big screen at Arthur Ashe Stadium didnt buy a ticket, take the No. 7 train to the Mets-Willets Point station, and empty their pockets to walk through a metal detector.Celebrities are royalty in New York. But while Wimbledon has the formidable Royal Box, Gothams beautiful people are cleverly distributed in a number of locations when they visit the US Open -- the Presidents suite (extending up from the north baseline in Ashe), the Emirates, AmEx and a number of USTA suites.Some of the celebrities who show up are recruited by agents of the USTA, while others appealed directly to those agents or the USTA. If getting into the US Open required a passport, these folks would have protected celebrity status stamped on their visas.The man in charge of wrangling celebrities for the tournament is Michael Fiur, executive producer of entertainment for the US Open. He heads an office with a staff of over 50 people deep in the bowels of Arthur Ashe Stadium. He works hand in hand with Jim Mannino Public Relations in New York. Together, they reach out to celebrities while fielding and vetting requests for celebrity treatment. Part of their job consists of making sure that sponsors who want to have celebrities in their suites are satisfied.Its a two-way street, Fiur told ESPN.com. We need places to put people, and the suite owners often want to host famous people. It can get complicated, which is why we have a daily meeting at 3 p.m. to review where we stand with our obligations.As with all visas, some applicants are turned down. Some of the names that come up at our meeting have us scrambling for our phones to look up who they are, Fiur said. Not everyone makes the cut.The rush for special treatment at the Open has gotten so intense over the years that Fiur and Mannino now send out three different US Open invitations. One solicits celebrities for the annual Arthur Ashe Kids Day event that takes place the Saturday prior to the US Open. Another invites select individuals to the opening night ceremonies. The third invite is a save the date shotgun blast to numerous parties in the entertainment, sports and fashion industries containing the dates of the US Open. It provides contact info for those who would like to attend.Celebrities at the US Open usually fall into one of two categories: guests of players for a specific match (as Jay Z and Beyonce were for Serena Williams second-round match) or general guests of the USTA. Its an important distinction, because while those in the former category may get free transportation courtesy of the USTA, theyre pretty much on their own otherwise. Guests of the USTA are in for the entire day or night session. They get perks including free food, drink and swag, but also assume certain obligations.They are expected to walk the blue carpet at the West Gate entrance to Ashe, where paparazzi lurk. They also are expected to make themselves available for a short video sound bite for use on the US Open website. Officials ask their permission to put their image and name up on the giant video screen. An interview with ESPN during the networks telecast is voluntary.Weve had some that didnt want to do any of the publicity stuff, and weve told them, Look, you may be the biggest thing out there, but if youre not willing to stop on the blue carpet and take a picture, you can go and buy a ticket for the day and find another way to get out here. Were not going to use up a valuable seat for you.Thats a pretty hardline stance, but then the requests of the USTA can hardly be called onerous. The hosts arent averse to getting the most for their investment in celebrities, either.Last year, Justin Timberlake and Jimmy Fallon showed up late in Roger Federers quick, three-set blowout of Richard Gasquet. The minder with them asked Fiur if hed let the pair chill out a bit before putting them up on the big screen.But Fiur recognized a great opportunity when he saw it. He grabbed the phone and called Todd Noonan, the USTAs dedicated entertainment producer at Ashe, telling him, They just walked in, go for it.Noonan had his DJ cue up Beyonces Single Ladies. Timberlake had famously parodied the dance in that songs video during a Saturday Night Live skit. When Fallon and Timberlake, both good sports, got up and reprised the dance, the crowd went ballistic.Once theyre here, having them be part of the crowd, not just showing them and putting their names up there, thats a real plus, Fiur said.Then there are those celebrities who just dont want the attention. The most principled among them simply show up as regular ticket holders and sit in their seats like regular fans. New York Giants quarterback Eli Manning does that. Last year, country star Dierks Bentley also chose to enjoy the US Open like a regular Joe, presumably shelling out nine bucks for a beer like all the other schmoes.Some people just have no desire to twerk for 23,000 tennis fans, even if it comes with a free ticket and a killer dinner in the executive dining room.Air Jordan 1 China . -- Patrick Reed got an early start in golf. Cheap Air Jordan 1 Free Shipping . Carey Price didnt, but he still came out on top against one of his rivals for the No. 1 job at the Sochi Games. The Anahim Lake, B.C., native was stellar in making 39 saves in his home province and Lars Eller got credit for a bizarre short-handed winner as the Canadiens defeated the Canucks 4-1. http://www.wholesaleairjordan1.us/ . Haas said he "felt a lot of pain" in his right shoulder when he slammed his racket to the ground in frustration after losing his serve at 3-3 in the first set. Wholesale Air Jordan 1 Online . By having more great seasons. Manning was the only unanimous choice for the 2013 Associated Press NFL All-Pro team Friday. Cheap Jordans China . -- Quarterback Will Finch threw for 252 yards and three touchdowns, and Yannick Harou rushed in two scores as the No.What did Peyton Manning say to Cam Newton after Super Bowl 50? You can hear their private conversation here.Thanks to microphones attached to players and coaches, the amazing moments after the Denver Broncos defeated the Carolina Panthers at Super Bowl 50 have been captured. You can hear Manning and Newtons whispering, plus emotional celebbrations from Broncos players and staff.ddddddddddddWatch the remarkable video of what really happened on the field at the top of this page.Also See:NFL VideoRookies guideNFL on Sky SportsPundits ' ' '